Quality First Home Improvement Newsletter
Nov 2009 - Issue 102
Coating Considerations
There are many exterior wall coating products on the market today, and though the choices are vast, they all have one thing in common, their natural enemy, the environment.
Where you live will be the main factor that affects any coating product you put on your home's exterior walls. Considering that fact, you may need to protect your home from heat and UV rays, moisture, ocean salt, mildew, or severe weather such as snow and pounding rain. Additionally, you may want a "green" product that is low in VOC's (Volatile organic compounds) and of course you will want a product that resists fading and lasts.
Wouldn't it be great if you could protect your home from damaging environmental elements, never have to paint it again, save money on your energy bill, and help make the world a greener place?
Cool Wall® Coating
Say hello to Cool Wall® Coating, a "green" space age product designed by Texture Coatings of America. Not only does this product protect your home from the damaging elements mentioned previously, it is the only coating in America that was tested by the US Department of Energy at their Oak Ridge National Laboratory in Tennessee. Results of their 2 year study proved that the coating saves energy by reducing your cooling costs by as much as 21%. Tests proved that the solar reflective ingredients used in the product can lower the outside wall temperature as much as 40 degrees, causing a significant reduction in heat transfer to the interior of a structure.
Solar Radiation Control
Solar radiation control is an effective means to decrease building cooling energy. By reflecting sunlight away from an exterior surface before it can be absorbed, solar radiation control keeps the exposed building surface cooler than without solar radiation control. This decreases the temperature difference between the inside and the outside of the wall. Temperature difference drives heat into the building; the smaller the difference, the smaller the heat flow rate. Reduced heat flows mean lower energy costs for the building owner. Reflecting sunlight away also diminishes the effects of high temperature and intense sunlight on the exterior surfaces.
Patented Formula
Textured Coatings of America has patented Cool Wall's scientifically advanced formula, designed with "cool color" pigments. Unlike non-cool color pigments, the solar reflectance of Cool Wall® Coating is enhanced outside of the visible range as the wavelengths proceed into the near-infrared region. Its cool pigments will show far less absorption and have a total solar reflectance that is significantly higher than when using the same colored coating with conventional pigments. For example, a typical green vs a cool green surface has 25% vs 50% solar reflectance, doubling the amount of solar energy reflected off of a surface treated with the cool color.
Energy Savings
Coating a wall with Cool Wall® is an energy saving improvement that can be done without any deconstruction and rebuild. With very limited options available to a homeowner when considering energy efficiency improvements for walls, especially when it comes to improving older homes, a cool color certainly can be considered a viable cost-effective alternative. In existing buildings, improving the energy efficiency of the walls of that building is quite costly. For example, the addition of insulation requires either the removal of the exterior facade to add foam sheathing or literally hundreds of access holes punched through the interior gypsum board to allow for the application of insulation products into the wall’s cavities. Quite the contrary, nearly every consumer must paint their exterior walls at some point as part of their routine maintenance. The use of Cool Wall® would provide those consumers living where there are hot summers, with substantial energy savings. Since the product is guaranteed for as long as you own the home, you save money and time by never painting again.


Even if summer heat is not a problem where you live, you can benefit from using Cool Wall® to protect your home against a host of environmental elements.
Cool Wall® has been used worldwide to coat homes, major corporations, bridges, monuments, control towers in hurricane areas, and our State Capitol building in Sacramento.
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Author - Roland G. Ludlow